Welcome to my blog, the place I think out loud about story.
Welcome to my blog, the place I think out loud about story.
Welcome to my blog, the place I think out loud about story.
Welcome to my blog, the place I think out loud about story.
Welcome to my blog, the place I think out loud about story.
Posts and series on sport partnerships, and the people every pitch leaves out: the fans, the athletes, and the brand's own customers.
Posts and series on sport partnerships, and the people every pitch leaves out: the fans, the athletes, and the brand's own customers.
Posts and series on sport partnerships, and the people every pitch leaves out: the fans, the athletes, and the brand's own customers.
Posts and series on sport partnerships, and the people every pitch leaves out: the fans, the athletes, and the brand's own customers.
Posts and series on sport partnerships, and the people every pitch leaves out: the fans, the athletes, and the brand's own customers.
In the spotlight
In the spotlight
In the spotlight
In the spotlight
In the spotlight
We have never had more data about sport audiences, and we have never known them less. An eight-part series on what happens when data becomes a stand-in for knowing your fans, your athletes, and the brand's own customers, and what it looks like when someone gets it right.
We have never had more data about sport audiences, and we have never known them less. An eight-part series on what happens when data becomes a stand-in for knowing your fans, your athletes, and the brand's own customers, and what it looks like when someone gets it right.
We have never had more data about sport audiences, and we have never known them less. An eight-part series on what happens when data becomes a stand-in for knowing your fans, your athletes, and the brand's own customers, and what it looks like when someone gets it right.
We have never had more data about sport audiences, and we have never known them less. An eight-part series on what happens when data becomes a stand-in for knowing your fans, your athletes, and the brand's own customers, and what it looks like when someone gets it right.
We have never had more data about sport audiences, and we have never known them less. An eight-part series on what happens when data becomes a stand-in for knowing your fans, your athletes, and the brand's own customers, and what it looks like when someone gets it right.
The latest posts
The latest posts
The latest posts
The latest posts
The latest posts
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The Unseen Audience
Past The Sponsorship
The hollow deal is dying
The hollow deal is dying
The Unseen Audience
The Unseen Audience
Build the story before the slides
Build the story before the slides
The Unseen Audience
The Unseen Audience
You're Pitching Stats. Brands Want a Hero.
You're Pitching Stats. Brands Want a Hero.
The Unseen Audience
The Unseen Audience
The scoreboard is fixed. The sport isn't.
The scoreboard is fixed. The sport isn't.
Past The Sponsorship
Past The Sponsorship
Global budgets. Home start line.
Global budgets. Home start line.
Past The Sponsorship
Past The Sponsorship
Extend the Platform, Don't Rent the Logo
Extend the Platform, Don't Rent the Logo
The Unseen Audience
The Unseen Audience
The watch that fights the wave
The watch that fights the wave
Past The Sponsorship
Past The Sponsorship
Tennis didn't ban jewellery. It banned equipment.
Tennis didn't ban jewellery. It banned equipment.
Past The Sponsorship
Past The Sponsorship
The hollow deal is dying
The Unseen Audience
Global budgets. Home start line.
Past The Sponsorship
Stop Buying, Start Looking
The Unseen Audience
Build the story before the slides
The Unseen Audience
Extend the Platform, Don't Rent the Logo
The Unseen Audience
Cover the Logo, Guess the Sport
The Unseen Audience
You're Pitching Stats. Brands Want a Hero.
The Unseen Audience
The watch that fights the wave
Past The Sponsorship
How Sela Unsilenced the Crowd
Past The Sponsorship
The scoreboard is fixed. The sport isn't.
Past The Sponsorship
Tennis didn't ban jewellery. It banned equipment.
Past The Sponsorship
The hollow deal is dying
The Unseen Audience
Build the story before the slides
The Unseen Audience
You're Pitching Stats. Brands Want a Hero.
The Unseen Audience
The scoreboard is fixed. The sport isn't.
Past The Sponsorship
The hollow deal is dying
The Unseen Audience
Stop Buying, Start Looking
The Unseen Audience
Extend the Platform, Don't Rent the Logo
The Unseen Audience
You're Pitching Stats. Brands Want a Hero.
The Unseen Audience
How Sela Unsilenced the Crowd
Past The Sponsorship
Tennis didn't ban jewellery. It banned equipment.
Past The Sponsorship
The hollow deal is dying
The Unseen Audience
Stop Buying, Start Looking
The Unseen Audience
Extend the Platform, Don't Rent the Logo
The Unseen Audience
You're Pitching Stats. Brands Want a Hero.
The Unseen Audience
How Sela Unsilenced the Crowd
Past The Sponsorship
Tennis didn't ban jewellery. It banned equipment.
Past The Sponsorship
Creative strategist and advisor specialising in commercial partnerships and narrative strategy
Creative strategist and advisor specialising in commercial partnerships and narrative strategy
Creative strategist and advisor specialising in commercial partnerships and narrative strategy
Creative strategist and advisor specialising in commercial partnerships and narrative strategy
©2026 Jana Ballieul.
©2026 Jana Ballieul.
©2026 Jana Ballieul.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.