What's actually broken that I fix?
Your pipeline stalls and your pitches don't convert, because every league and team is sending the same logo deck to the same brands. The brand has heard it all before, so nothing lands. I build you a partnership story brands genuinely haven't heard before, so you stop blending in and become the conversation they remember.
Why does story matter, and how do you know it works?
Logos don't make anyone feel anything anymore, and the big-budget, no-story model quietly loses fans and turns athletes into billboards. My approach builds on Donald Miller's StoryBrand framework, a proven system brands have used for years, adapted for sport partnerships. It works because it's grounded in how people actually make decisions.
Why me and not a big agency?
A big agency charges the same or more, then hands the real work to a junior while everything crawls through layers of account managers and meetings. The investment here, €7,500 to €38,000 depending on scope, goes on one person who's worked both sides, doing the actual work and talking to you directly. No layers, no markup, moving at the speed sport actually demands.
Why look outside your usual circle?
The people already in your circle have spent their careers pitching the same ideas to the same brands. That's why nothing feels fresh anymore. I bring a perspective from outside that bubble, which is where original thinking comes from. You're not picking the safe familiar name, you're picking the one who'll give the brand something new.
How much time and how long will it take?
Very little from you, this is done for you, not by you. You give me access, a few introductions, and approve the work at key milestones, around two to three hours a week. Timelines depend on scope, a focused piece moves quickly, a full programme takes longer, and it's always agreed with you up front. The heavy lifting, the research, the story, the design, is all mine.
What do I walk away with?
A complete, boardroom-ready partnership story and every asset behind it, designed decks, audience profiles, and reusable templates your team can build from for years. The work I produce for you is fully yours to own and use. The framework behind it stays mine, but everything it creates is yours to keep.
