About this service

This is for teams who have a rough story or direction, but need help developing it into something clearer, sharper, and more persuasive.

The input might be a written brief, a narrative outline, or early thinking that hasn’t yet been translated into a deck.

The goal here isn’t validation, it’s development: shaping the story so it sells.

Teams usually reach out when:

• The story exists, but it doesn’t quite land

• The value is there, but it isn’t coming through strongly enough

• There’s too much information and not enough narrative flow

• The story isn’t tailored to the audience it’s meant for

• They need help turning ideas into a coherent commercial narrative

  
  

I focus on structure, hierarchy, and messaging so the story is clear before it moves into design.

If you’re confident in the idea but unsure about the story, this is usually the right place to start.