I spent over three years at LIV Golf, contributing to the organisation's first $75M partnership. That experience, working across both brand identity design and the commercial side of sport, shaped how I think about partnership storytelling.

Most commercial teams have the budget and the brand. What's missing is the story that connects them, to fans, to the partner, and to the people who need to sign it off.

That's what I work on. The narrative behind the partnership, and the materials that carry it forward, from the story framework to the full design system your team can actually use.

If that's the problem you're sitting with, let's talk.