
Meet Jana
Meet Jana
Meet Jana
Meet Jana
Meet Jana
Hi there 👋🏻
I work with sports organisations and brands on pitch decks for partnerships and business development, combining commercial thinking with design and storytelling.
I’m often brought in when a pitch needs clearer structure, stronger direction, or an experienced outside perspective. I help teams shape the story, prioritise what matters, and sense-check how their pitch comes across, particularly in high-pressure, fast-moving commercial environments.
I spent over three years at LIV Golf, where I contributed to their first $75M partnership and worked closely on commercial and partnership-led projects. That time gave me a deep understanding of how sponsorships are assessed in practice, what sponsors expect to see, and where pitches often fall short.
My background spans both brand design and the commercial side of sport. I’ve spent time on both sides of the process, which has shaped how I approach pitches and how I work with teams.
Alongside bespoke pitch decks, I also create digital toolkits and systems used by teams, businesses, and freelancers to work more clearly and consistently across pitches, partnerships, and internal communication.
If you’re working on something meaningful, I’m always happy to chat.
Hi there 👋🏻
I work with sports organisations and brands on pitch decks for partnerships and business development, combining commercial thinking with design and storytelling.
I’m often brought in when a pitch needs clearer structure, stronger direction, or an experienced outside perspective. I help teams shape the story, prioritise what matters, and sense-check how their pitch comes across, particularly in high-pressure, fast-moving commercial environments.
I spent over three years at LIV Golf, where I contributed to their first $75M partnership and worked closely on commercial and partnership-led projects. That time gave me a deep understanding of how sponsorships are assessed in practice, what sponsors expect to see, and where pitches often fall short.
My background spans both brand design and the commercial side of sport. I’ve spent time on both sides of the process, which has shaped how I approach pitches and how I work with teams.
Alongside bespoke pitch decks, I also create digital toolkits and systems used by teams, businesses, and freelancers to work more clearly and consistently across pitches, partnerships, and internal communication.
If you’re working on something meaningful, I’m always happy to chat.
Hi there 👋🏻
I work with sports organisations and brands on pitch decks for partnerships and business development, combining commercial thinking with design and storytelling.
I’m often brought in when a pitch needs clearer structure, stronger direction, or an experienced outside perspective. I help teams shape the story, prioritise what matters, and sense-check how their pitch comes across, particularly in high-pressure, fast-moving commercial environments.
I spent over three years at LIV Golf, where I contributed to their first $75M partnership and worked closely on commercial and partnership-led projects. That time gave me a deep understanding of how sponsorships are assessed in practice, what sponsors expect to see, and where pitches often fall short.
My background spans both brand design and the commercial side of sport. I’ve spent time on both sides of the process, which has shaped how I approach pitches and how I work with teams.
Alongside bespoke pitch decks, I also create digital toolkits and systems used by teams, businesses, and freelancers to work more clearly and consistently across pitches, partnerships, and internal communication.
If you’re working on something meaningful, I’m always happy to chat.
Hi there 👋🏻
I work with sports organisations and brands on pitch decks for partnerships and business development, combining commercial thinking with design and storytelling.
I’m often brought in when a pitch needs clearer structure, stronger direction, or an experienced outside perspective. I help teams shape the story, prioritise what matters, and sense-check how their pitch comes across, particularly in high-pressure, fast-moving commercial environments.
I spent over three years at LIV Golf, where I contributed to their first $75M partnership and worked closely on commercial and partnership-led projects. That time gave me a deep understanding of how sponsorships are assessed in practice, what sponsors expect to see, and where pitches often fall short.
My background spans both brand design and the commercial side of sport. I’ve spent time on both sides of the process, which has shaped how I approach pitches and how I work with teams.
Alongside bespoke pitch decks, I also create digital toolkits and systems used by teams, businesses, and freelancers to work more clearly and consistently across pitches, partnerships, and internal communication.
If you’re working on something meaningful, I’m always happy to chat.
Hi there 👋🏻
I work with sports organisations and brands on pitch decks for partnerships and business development, combining commercial thinking with design and storytelling.
I’m often brought in when a pitch needs clearer structure, stronger direction, or an experienced outside perspective. I help teams shape the story, prioritise what matters, and sense-check how their pitch comes across, particularly in high-pressure, fast-moving commercial environments.
I spent over three years at LIV Golf, where I contributed to their first $75M partnership and worked closely on commercial and partnership-led projects. That time gave me a deep understanding of how sponsorships are assessed in practice, what sponsors expect to see, and where pitches often fall short.
My background spans both brand design and the commercial side of sport. I’ve spent time on both sides of the process, which has shaped how I approach pitches and how I work with teams.
Alongside bespoke pitch decks, I also create digital toolkits and systems used by teams, businesses, and freelancers to work more clearly and consistently across pitches, partnerships, and internal communication.
If you’re working on something meaningful, I’m always happy to chat.
Freelance commercial designer specialising in sponsorship storytelling and pitch decks.
Freelance commercial designer specialising in sponsorship storytelling and pitch decks.
Freelance commercial designer specialising in sponsorship storytelling and pitch decks.
Resources
Resources
Resources
Templates (coming soon)
Templates (coming soon)
Templates (coming soon)
Course (coming soon)
Course (coming soon)
Course (coming soon)
©2026 Jana Ballieul.
©2026 Jana Ballieul.
©2026 Jana Ballieul.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.
All Rights Reserved. Designed in Figma. Built in Framer.


