How can a heritage watchmaker transform fleeting Olympic victories into timeless legacies?

This concept deck reimagines Patek Philippe as the custodian of sporting history.

From monumental countdown installations along the Seine to bespoke sport-themed enamel timepieces gifted to gold medalists, the proposal positions Patek as more than a watch brand, it becomes the official preserver of Olympic moments.

Blending precision, legacy, and exclusivity, the creative direction merges horology with heritage: capturing not only the seconds that define records, but the heirlooms that carry those moments into generations.

📌 This is a personal project — not affiliated with any brand or athlete shown.